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Email Risk Scoring by Reverse Lookup

When you enter an email address into a reverse email lookup tool, it searches public data sources and returns any information that is associated with the email. This information can include the email owner’s name, location, social media profiles and professional details such as job title and company. The amount of detail you receive will vary depending on the data source used and the quality of the lookup tool you choose.

Score Emails by Risk Level Using Reverse Lookup

Email risk scoring by reverse lookup can provide a wide range of useful information that will help you better understand your audience and improve your marketing campaigns, as well as keep your database clean and healthy by removing inactive subscribers or leads. However, it is important to choose a trusted and reliable email lookup service that will not promise more than they can deliver or ask for more information than required by data privacy laws.

There are two primary uses for email lookup: 1. Verifying identity to detect fraud, and 2. Identifying creditworthiness without a traditional credit history. The former involves identifying individuals who do not have access to banking services, are known as “unbanked” or “underbanked.” These people cannot be scored with traditional methods because they do not have a credit history and thus do not have an established borrowing pattern that can be analyzed. Email lookup can verify the identity of such people and then identify fraudulent activity by comparing the email to other digital data, such as phone and bank identification number (BIN) lookups.